Restaurant Text Message Marketing Will Grow Your Business

by Michael Armstrong · 0 comments

Should Restaurants use SMS Marketing?

SMS Marketing for RestaurantsOne of the best uses of restaurant marketing dollars is to launch a mobile coupon program using a restaurant SMS marketing platform. Text message advertising is 25% higher than even internet coupons that consumers can print. SMS marketing using mobile coupons is also ten times more effective than direct mail or newspaper coupons.

The Mobile Marketing Association recently released a report on SMS marketing in North America that revealed that text messaging service is used five times more than email and 300 times more than snail mail. If text message advertising is not already part of your restaurant’s marketing plan, it should be.

By tagging all of your marketing materials, including your menu, signage, counter space and anywhere the customer looks with an opt-in invitation to join your restaurant SMS marketing list.

By offering a discount, coupon or other incentive to sign up for your text messaging service, you will encourage customers to opt-in to your mobile advertising offers list from your restaurant. You can even launch your SMS marketing program for free using  our Trumpia promo code.

Restaurant Text Marketing Free

The Mobile Marketing Association report says you can use text message advertising to:

  • Increase Awareness & Consideration
  • Achieve Engagement and Transactions
  • Empower Customers to Become Advocates
  • Creating & Maintaining Loyalty”

By integrating restaurant SMS marketing into your restaurant marketing plan, you will be able to more effectively attract new customers and engage your existing customers to drive repeat business and increase revenues. Whatever marketing plan you are now using, SMS marketing can fit into it seamlessly for a lower cost than many other marketing tools. Companies such as www.Tatango.com can help you get started texting as part of your restaurant marketing plan for a very low cost.

Consumers redeem mobile coupons at double-digit rates – between 11%-25% depending on the relevance of the offer. What’s more, unlike paper coupons, you can decide to offer a mobile coupon and execute immediately – bringing in business from the offer within hours and minutes – versus days or weeks. If your restaurant is suffering a mid-week slump, a well-written mobile coupon offer can be sent out by your text messaging service within minutes. You can see foot traffic in a very short time as long as your offer is relevant and urgent.

The Mobile Marketing Association says successful mobile marketing will include these elements:

Be Unique – your message must be fresh, interesting and relevant to the consumer

Be Interesting – your message must excite and engage the customer

Determine Right Frequency – your messages should not come so often that they are irritating nor so frequently that your brand is forgotten

Be Time-sensitive – your message should be mindful of the time zone you and your customers are in

Have a clear call to action – your message should specify what the customer should do to activate the deal or offer

Every successful restaurant marketing plan should include a mobile advertising component such as SMS marketing. Restaurant SMS marketing is easy to implement, affordable and produces the highest response rate of any other form of advertising.

 


 

Mobile Marketing in Houston is taking off in popularity.  All restaurants should start to look into mobile marketing strategies like:

  • SMS Text Marketing
  • Mobile Apps
  • Mobile Websites
  • Mobile Advertising

If you own a small restaurant in Houston, take advantage of our FREE MOBILE MARKETING TRAINING VIDEOS by Signing up Below!

 Sign Up Houston TX Mobile Marketing Training FREE
 

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Categories: Bulk Text Marketing Local Mobile Marketing Mobile Coupons Restaurants SMS Marketing Text Marketing Companies Text Marketing Resellers Text Marketing Services Text Marketing Software Text Message Marketing

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