Political Campaigns are using Bulk SMS Marketing
When it comes down to it, whether you’re a Democrat, a Republican, or anything in-between, the campaign trail is all about making connections. Your goal is to create a connection with your constituents so that you can determine what their needs are and how best to engage with them.
As time has gone by, more effective ways of communication have been developed. Technology provides a wide variety of opportunities and options for spreading your message and making sure that the political platform of your candidate is heard.
Old Fashioned Political Campaign Marketing
There’s still nothing that matches the personal nature of walking around and shaking hands. Television, print media, and even social networks maintain an impersonal distance. Technology facilitates interactions, but, too a certain degree, it also gets in the way.
However, there is one new medium that comes closer than all of the others: mobile text marketing.
SMS Marketing for Political Campaigns – The Polls Are In
Something along the lines of 98% of text messages recieved are opened and read within the first fifteen minutes. You can’t beat that kind of accuracy and effectiveness. Any effective campaign utilizes every form of marketing to some extent, but the successful ones employ some form of text message marketing.
SMS Marketing for Political Campaigns – What to Do and How to Do It
If you want to take advantage of the benefits of mobile text marketing to increase the efforts of your political campaign, the process is fairly simple and straightforward. Once you’ve found an SMS marketing service that suits your needs, here are a number of ways in which you can implement a text marketing campaign.
Mobile Keywords – with mobile keywords, voters can text the word you have chosen to a number that you provide in order to receive the information they want, when they want it, right on their mobile phone.
Opt-in list – provide constituents with an opt-in list and they can sign up with their mobile numbers in order to get updates on all of the latest news from the campaign trail right from their mobile phones
Polls – you can send out a text message with a poll that voters can reply to. Find out their thoughts and do a better job of understanding what it is that voters want and expect from you and your candidate
When it comes to the possibilities made available my mobile marketing, the sky is the limit. If your political campaign isn’t taking advantage of SMS text marketing in some way, shape, or form, then you are not only behind the times, but probably the competition as well.
If you are involved in political marketing and you’re looking for a text message marketing company for your political campaign, you should take a look at Tatango. They have a lot of experience in political marketing.
Mobile Marketing in Houston is taking off in popularity. All political campaigns need to look into mobile marketing strategies like:
- Text Message Marketing
- Mobile Apps
- Mobile Websites
- Mobile Advertising
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